The concept was to show that users could control Samsung's new smart TV with simple gestures and voice commands. They wanted to start the spot with dramatic elements commonly seen on TV – a herd of stampeding wildebeest.
King of TV City
MPC was right at the center of the “King Of TV City” production from the start. The spot was a mix of live action and CG. It took three days on a back lot to capture technical plates of explosions, dust, saliva and fireballs. Then after the shoot a large team helped weave all of the pieces together seamlessly.
The final piece pulls together all the dramatic elements and ends with our hero “pausing” a giant fireball, seconds before it engulfs him. As we pull back, we reveal him watching a Smart TV in his lounge.