The spots were produced completely in-house at MAKE. The idea started with the desire to do a 2D animation interaction with real actors in an interview setting. Using the infamous anti-smoking slogan, ‘Monkey on your back’ as a base, they went on to write the two spots trying to maintain a feeling of fun with splashes of humor, yet still hit the mark that smoking will kill.
Kill the Habit
Integrating live action with 2D animation was a huge challenge. If the actor shifted, they had to anticipate the monkey’s movement. MAKE utilized props and people to represent the 2D monkeys while filming. Storyboards were key to figuring out the exact moves with the animators prior to the shoot. It took 3 days to shot and was animated using Photoshop.
Live action and 2D hand-drawn animation were combined to create these two spots for QuitSmoking. Each spot was created in-house at MAKE and gives a realistic view of the infamous line “it’s like having a monkey on your back”.