Programmers were able to control the Buenos Aires JSConf page for a whole day. Drones were going to be a focus of the event so they chose to make this a large part of the branding and interactive features.
Aerolab's branding duties included a wide range for the JSConf.
The first challenge was creating a landing page that was engaging and eye-catching. These are some of the initial design concepts.
Initial concept prior to full production.
The landing page worked with the event to create the identity. Aerolab incorporated animations, games and a hidden control terminal.
The result was a combination of an engaging digital experience and a branding take over of the venue.