We were very excited when we were asked to be involved in Infiniti’s new global campaign for the Infiniti Q70 and Q70S for digital, print and mobile. The ad was conceptualized by TWBA Los Angeles and shot by photographer Andy Glass, while we worked closely with him in order to establish the positioning so we were prepared nice and early for the post-production. We handled all the compositing and retouch of the sleek Q70 car; integrating it into the beautiful LA skylines. We pre-visualized each shot with our unique digital recce techniques and were able to plan the positions of the cars, cameras and props here London, working closely with Andy before he set off for sunny California. This seamless integration of disciplines, and a little retouch magic, shows how an intelligent approach from the start can bring a concept alive.
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