Graphic Design

Hyundai - Epic Playdate

Stinkdigital + Innocean USA
Morgan Harary
McConnell & Borrow
Santa Transmedia
Launched in conjunction with the Hyundai Santa Fe's 2013 Super Bowl advertising campaign, Epic Playdate features fives custom-built dioramas, illustrations, pixel art, and original music from the Flaming Lips.
The Concept

Loosely mirroring the world that was created in Innocean's pre-game Super Bowl ad, Stinkdigital set out to create a whole new epic world out of dioramas and animation.

Each diorama was created in 3D prior to fabrication, creating full schematics for each piece.
This streamlined the fabrication process and allowed us to make sure what we got back was almost identical
The Production

Using the pre-visualizations from the 3d schematics for each diorama allowed the team to go into shoot with a clear understanding of what needed to be captured as well as the story being told

The pre-visualization allowed more freedom to focus on working with macro lenses and framing, as shooting such small elements was a very delicate process.
From the outset, our goal was to deliver the same site structure and content to as many devices as possible and the initial game plan of using a single Angular based state machine panned out nicely across every implementation of the site

Winning FWA's site of the day, Epic Playdate is a great example of a solid idea mixed with great planning resulting in a great user experience while also educating the user about the Santa Fe.

Click to visit website
Making of Video
Morgan Harary Director
Brosmind Illustration
McConnell & Borrow Diorama Fabricatoin
Santa Transmedia Additional 3D
Dinahmoe Music & Sound Design
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