Motion

Hisense ULED

By:
Ember Lab
V.M.H. 9.5 P.T. 8.2 G.R. 9.5 J.M. 9 Creative 9.1 V.M.H. 9 P.T. 8.8 G.R. 9.5 J.M. 9.5 Design 9.2 V.M.H. 9 P.T. 8.6 G.R. 9 J.M. 9.5 Craft 9 V.M.H. 9.2 P.T. 8.5 G.R. 9.3 J.M. 9.3 Total 9.1
An animated spot developed by Ember Lab Studio for Hisense ULED project.
The Concept
Original Concept Design
The Production

The team completed the project in 4K resolution featuring CG characters integrated into live action footage.

The team shot on the RED Epic Dragon and utilized a MoVI M10 gimbal stabilized rig.
Ember Lab used a stand-in puppet for camera rehearsals and lighting reference, as well as waterproof LED light rigs to create practical glow effects for the magical ending scene.
Developing the spot involved integrating CG character into live action footage captured in Big Sur, CA.
The MoVI allowed the team to execute beautiful, complex camera movies in the rough terrain of the forest.
Final
Making of Video
Submit your work
Thanks!
We will contact you once your submission is approved.
Please allow 24hrs for your project to appear in the directory.
Have a Great Project you’d like to share?
See if you have what it takes to get through our nomination process but be prepared to back it up with some great behind the scenes materials.
Please attach jpg or png at 1280x1024
Upload
Sign Up
http://howww.com/profileagency/USERNAME
Minimum 6 characters
Already a member? Sign in
Sign In
Not a member? Sign up here
One click sign in if your account is connected to Facebook or LinkedIn
Forgot Password
Enter your email address below and we'll send you an email with instructions on how to reset your password.
Check your email!
We have sent an email to the address you provided. Follow the instructions in that email to reset your password. Thanks!