Studio Hands was asked to develop and design the Flow campaign for 2014. They thought it would be great to expose a real Flow-triangle to all kinds of 'flows', with ink in water.
The team used a Canon EOS 5D Mark II and Sony FS700 to capture the flow of the ink in water. Photoshop was then used to edit the numerous videos and photos that are used for the communication of the events.
Because Studio Hands had done multiple videos - and photo shoots over several days, they had an enormous amount of images at their disposal. This resulted in color-themed communication per event, for instance Amsterdam Dance Event had the black/white/yellow color scheme, and for Dance Valley they used the yellow/pink color scheme.