Motion

Flow Campaign

Studio Hands
Studio Hands
Sabine Metz
Johnny van Bergen
The Bache
Allyourmedia
GMUNK 7.5 R.V. 8 P.T. 8.2 V.M.H. 8.5 J.M. 8 M.P. 6.5 G.R. 6 F.A. 7.8 D.B. 7 A.J. 8 Creative 7.6 GMUNK 7.5 R.V. 7 P.T. 8.5 V.M.H. 9.5 J.M. 7.5 M.P. 6.5 G.R. 7.5 F.A. 8 D.B. 7 A.J. 9 Design 7.8 GMUNK 8 R.V. 8.5 P.T. 8.8 V.M.H. 8.5 J.M. 7 M.P. 7 G.R. 7.5 F.A. 6.8 D.B. 6 A.J. 9 Craft 7.7 GMUNK 7.7 R.V. 7.8 P.T. 8.5 V.M.H. 8.8 J.M. 7.5 M.P. 6.7 G.R. 7 F.A. 7.5 D.B. 6.7 A.J. 8.7 Total 7.7
House music needs to have Flow. Flow is a musical initiative of DJ Franky Rizardo that started in 2013 as a weekly radio show on SLAM!FM. The initiative has now evolved into a musical movement, with a number of stage hostings on prestigious festivals both in The Netherlands as well as abroad.
The Concept

Studio Hands was asked to develop and design the Flow campaign for 2014. They thought it would be great to expose a real Flow-triangle to all kinds of 'flows', with ink in water.

Logo Concept -The logo represents the musical areas of house music Flow represents: Deephouse, Tech House, and House in general.
The Production

The team used a Canon EOS 5D Mark II and Sony FS700 to capture the flow of the ink in water. Photoshop was then used to edit the numerous videos and photos that are used for the communication of the events.

Final

Because Studio Hands had done multiple videos - and photo shoots over several days, they had an enormous amount of images at their disposal. This resulted in color-themed communication per event, for instance Amsterdam Dance Event had the black/white/yellow color scheme, and for Dance Valley they used the yellow/pink color scheme.

The website has been redesigned to function as a portal and database for listeners of the show. It has also been optimised for mobile users. Visitors can now also see upcoming events and get tickets.
Client
FLOW music festival
Credits
Studio Hands Concept & Creative Direction
Sabine Metz Photography
Johnny van Bergen Photography
The Bache Video
Allyourmedia Web Development
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