‘Throw your family at it’ was the idea behind this new campaign for the Fiat 500L. And we certainly threw ourselves at the opportunity to get involved and work with London agency Krow and photographer Andy Glass!
We created the background environments into which we integrated Andys photography of the cars, talent and objects. As part of the planning behind the shoot and overall image design we also went through a phase of 3D pre-visualization. This allowed us to explore the composition and look of each image before the shoot. From this we could then give Andy the data and measurements needed to replicate this in the studio and ensure that everything came together perfectly in post production.