Motion

NOS - Rain & FaceBook Friends

By:
Havas WorldWide Lisbon
Paco Cruz
Andre Szankowski
Inês Ferreira
Jose Vieira
Paulo Pinto
11+ Team Members
GMUNK 6 D.S.H. 7 J.S. 7 P.K. 7 V.M.H. 7 A.M. 4 J.M. 8 V.C. 7.5 C.H. 7 P.T. 8 Creative 6.9 GMUNK 7 D.S.H. 8 J.S. 7.5 P.K. 7 V.M.H. 8 A.M. 6 J.M. 8 V.C. 7.9 C.H. 7.5 P.T. 8.2 Design 7.5 GMUNK 7 D.S.H. 8 J.S. 8 P.K. 8 V.M.H. 8 A.M. 6 J.M. 8 V.C. 7.8 C.H. 7.5 P.T. 8 Craft 7.6 GMUNK 6.7 D.S.H. 7.7 J.S. 7.5 P.K. 7.3 V.M.H. 7.7 A.M. 5.3 J.M. 8 V.C. 7.7 C.H. 7.3 P.T. 8.1 Total 7.3
“The Future is to be connected” and "NOS" knows that better then anybody else. That is why they have created the prefect plan (and the perfect Robot), that will HELP us to be connected any time we need. The film is part of a large campaign that NOS, the biggest telecommunications company in Portugal, is launching this summer. It’s a campaign that is going to be on Television, cinema, outdoors, radio and press.
The Concept

The TV campaign was created to show how NOS (in the film represented by the Robot) can help us all in a variety of different situations. With this new summer campaign, everyone can enjoy the new packages of prices and solutions.

Robot Concept // Pre-Visitation in 3D
Robot Concept // Comparing Human Vs Robot
Shooting "Rain" Storyboard
Shooting "Rain" Storyboard
Shooting "Facebook Friends" Storyboard
Shooting "Facebook Friends" Storyboard
Set Concept #1 - Draft Decor Rain
Set Concept #1 - Concept Decor Rain
Set Concept #2
The Production

The team had to complete the whole commercial shoot in one day and deliver the film in one week. La Huella FX went to Lisbon to over look the entire process. It was not a tricky shooting process, but they had to make sure they captured all the necessary layers and plates for the post-production. The shoot was completed with an international cast in a studio outside Lisbon with a Red Dragon camera.

Comparing the 3 Phases of the process: Shooting + 1 WIP + Final Result. The 3d robot was created using Softimage XSI and Cinema4D. For the post-production, the team used Flame, Flare and Nuke. Color grading was completed with Da Vinci Resolve.
Comparing the 3 Phases of the process:















Shooting + 1 WIP + Final Result
Comparing the 3 Phases of the process:















Shooting + 1 WIP + Final Result
Comparing the 3 Phases of the process:















Shooting + 1 WIP + Final Result
Final

Since one of our concerns was to "humanize" and bring some emotions to the robot, the results are two simple, graphic and touching films.

Film "Rain"
film "Facebook Friends"
Client
NOS
Credits
Paco Cruz Director
Andre Szankowski Cinematography
Inês Ferreira Executive Producer
Jose Vieira Havas Creative Director
Paulo Pinto havas Creative Director
Rita Neves Art Director
Tiago Vital Copy
Hugo Figueiredo Head of Marketing and Communication
Isabel Milheiro Costa Communications Manager
Barbara Carvalhosa Brand Manager
Jaime Graça Cost Controller/APP
Inês Lopes Account Supervisor
Filipa Sapeira Contact
La Huella Pos-Production
Marcos Castiel Editor
Som de Lisboa Sound Studio
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