Motion

European Design Awards 2015

Tony Zagoraios
Tony Zagoraios
Costas Fatsis
Stavros Karagiannis
Orestis Aleksiewicz
Angelos Roditakis
5+ Team Members
V.M.H. 8.5 P.T. 8.8 J.M. 8.5 M.S. 4 Creative 7.5 V.M.H. 9 P.T. 9 J.M. 8 M.S. 4 Design 7.5 V.M.H. 9 P.T. 8.9 J.M. 9 M.S. 6 Craft 8.2 V.M.H. 8.8 P.T. 8.9 J.M. 8.5 M.S. 4.7 Total 7.7
Tony Zagoraios and his team were invited to create the teaser for the European Design Awards 2015. Mainly inspired by the black and white colors of the redesigned identity, they decided to create a poetic and lyrical storytelling. The project is a visual representation of the magical journey that each creative person follows to make an idea happen. The Light... The Darkness… The Artist.
The Concept

The team chose objects that were used during the design process to symbolize each step of creation in an abstract and cinematic way. Α single drop of ink is transformed into an endless sea of creativity.

The team broke down the concept into specific scenes and sketched them into storyboards.
The Production

A music composer created a pulse that was used as a basic metronome for the duration of the scenes. This was the guide for the animatic timing. The CG shots took place in 3ds Max.

The team created a mixed material from ink and honey which was filmed against a green screen in order to create a realistic ink drop scene.
Pen dynamics were done in Maya.
Maya was used for the character rigging.
Composites created in 3ds Max
Sea of ink simulation using Houdini
The motion design ending titles were created in After Effects
Final

While the scenes were finishing, the team also added an important but elegant touch of design and motion into them. The final battle among darkness and light will judge if the artist’s name will be written on the wall of excellence.

Client
European Design Awards
Credits
Tony Zagoraios Director/Art Director/ Motion Designer
Costas Fatsis 3D Supervisor
Stavros Karagiannis 3D Modeling/ Lighting/ Texturing
Orestis Aleksiewicz 3D Modeling/ Lighting/ Texturing
Angelos Roditakis 3D Modeling/ Lighting/ Texturing
Georgios Papaioannou FX Artist
Rousselos Aravantinos Compositor
Chris Golfis Graphic Designer
Giorgos Eleftheroglou Additional 2D Animation
Ted Regklis Music Composer
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