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Graphic Design

DuPont — It's What's Inside

Ars Thanea
Production Studio: Ars Thanea Executive Creative Director: Peter Jaworowski Producer: Aleksander Kmiecik Art Director: Karol Klonowski Photographer: Szymon Świętochowski Photo Production: Bartosz Cerkaski Lead 3D Artist: Anna Mierzejewska Modeling: Łukasz Skurczyński, Jakub Włodarczyk, Anna Mierzejewska Texturing: Jakub Włodarczyk, Łukasz Wiktorzak, Marcin Kowalski, Anna Mierzejewska Shading: Anna Mierzejewska, Paweł Szklarski, Piotr Nowacki, Jakub Włodarczyk Retouch: Piotr Frączkowski, Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak Business Unit Director: Marcin Molski Food Stylist: Joanna Sikora Mockup Artist: Jarosław Polowiec Agent: Bernstein Andrulli Matthew LeBaron
Ogilvy & Mather New York partnered with Ars Thanea for the launch of the global positioning and the creative platform “It’s What’s Inside”. This creative platform for DuPont Nutrition & Health, highlights the tangible and intangible “ingredients” that go inside the foods, drinks and supplements. It’s not just the physical ingredients that make food taste better and last longer, it's the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers. This creative platform expresses each one of these ingredients and serves as an invitation to look inside a partnership with DuPont. This creative platform was created to answer the question about what is inside your food in a visually appealing manner, thanks to Ars Thanea photographers, CG artists and art-directors. The campaign visuals were created, not just to educate, but also to please your eyes.
The Concept

It’s not just the physical ingredients that make food taste better and last longer, it's the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers. This creative platform expresses each one of these ingredients and serves as an invitation to look inside a partnership with DuPont. This creative platform was created to answer the question about what is inside your food in a visually appealing manner, thanks to Ars Thanea photographers, CG artists and art-directors.

Final
Client
DuPont Nutrition & Health
Credits
Production Studio: Ars Thanea Executive Creative Director: Peter Jaworowski Producer: Aleksander Kmiecik Art Director: Karol Klonowski Photographer: Szymon Świętochowski Photo Production: Bartosz Cerkaski Lead 3D Artist: Anna Mierzejewska Modeling: Łukasz Skurczyński, Jakub Włodarczyk, Anna Mierzejewska Texturing: Jakub Włodarczyk, Łukasz Wiktorzak, Marcin Kowalski, Anna Mierzejewska Shading: Anna Mierzejewska, Paweł Szklarski, Piotr Nowacki, Jakub Włodarczyk Retouch: Piotr Frączkowski, Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak Business Unit Director: Marcin Molski Food Stylist: Joanna Sikora Mockup Artist: Jarosław Polowiec Agent: Bernstein Andrulli Matthew LeBaron
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