Motion

Dream Run

GMUNK 9 R.V. 9 P.T. 8.1 V.M.H. 7.5 J.M. 9.25 M.P. 8.5 G.R. 8.5 F.A. 7 D.B. 9 A.J. 8 Creative 8.4 GMUNK 9 R.V. 9 P.T. 8.2 V.M.H. 8.5 J.M. 9.5 M.P. 8 G.R. 9 F.A. 6.5 D.B. 9 A.J. 9 Design 8.6 GMUNK 9 R.V. 9 P.T. 8.3 V.M.H. 9 J.M. 8.5 M.P. 8.5 G.R. 9.5 F.A. 7 D.B. 9 A.J. 9 Craft 8.7 GMUNK 9 R.V. 9 P.T. 8.2 V.M.H. 8.3 J.M. 9.1 M.P. 8.3 G.R. 9 F.A. 6.8 D.B. 9 A.J. 8.7 Total 8.5
HR-V represents Honda Australia's first entry into the competitive compact SUV category. To launch the HR-V, 'Dream Run' brings to life what's at the heart of the Honda brand - the power of dreams.
The Concept

The spot is set within the lucid dream of the main character 'Brian', who embarks on a bizarre adventure after reading a book on lucid dreaming. When an imposing force attempts to wake him up, it sees him chased around a city by men in black uniforms accompanied by his talking dog. He uses the HR-V to make a getaway so he can keep on dreaming.

The Production

Alt VFX undertook the mammoth task of realizing director Nathan Price’s surreal lucid dreaming vision with the challenging schedule of 2 weeks and live action plates.

Alt VFX used Nuke, Maya and Flame to build not only the CG car, but also the CG bell tower, unfinished highway, escape tunnel and the talking dog Terry. They also completed sky replacements with matte paintings.
On set filming the live action scenes.
Nuke, Maya and Flame were used to create the elements around the hero Brian, such as this 3D signage for the shop fronts.
Final

This is Honda Australia's biggest launch in 2015. The all-new HR-V represents Honda at its best, and we created a commercial to reflect that spirit.

Honda Australia's commercial for its all-new Honda HR-V: a surreal dream created by Altvfx, Good Oil Films and Leo Burnett, Melbourne
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