Motion

Landing

By:
The Mill
Production Company
Post-Production Company
Andrew Chinich
Matthijs Van Heijningen
Lindsay Myers
28+ Team Members
J.M. 8 7 P.T. 8 V.M.H. 9 Creative 8 J.M. 9 8 P.T. 8 V.M.H. 8 Design 8.3 J.M. 9 7 P.T. 8 V.M.H. 9 Craft 8.3 J.M. 8.7 7.3 P.T. 8 V.M.H. 8.7 Total 8.2
Grey and MJZ team up for NFL Commercial "Landing" for the first spot for DirectTV's new Sunday Ticket Feature. The most powerful fan causes a disturbance when his devotion has an "earth shattering" effect on the neighborhood.
The Concept

The landing campaign promotes DirectTV's new NFL Sunday Ticket by creating a fan whose devotion is so intense it creates a shockwave throughout the neighborhood. The creative team wanted to capture Direct TV's effort to make you the most powerful fan.

This sketch is part of the "Landing" Storyboard.
The Production

The team knew this was a great opportunity to push the CG capabilities and make the commercial larger than life. The artists designed, created and rendered over 25 million blades of grass, rocks and roots to create a realistic shockwave.

The 3D artists attempted to simulate the fan's shockwave effect before the commercial shoot with this previs.
Once a method was developed for creating the shockwave effect, the live action shots were filmed
Final

The results is a commercial that shows the power of a dedicated fan and effectively combines previs simulations with live action shots.

Client
DirectTV
Credits
Production Company MJZ
Post-Production Company The Mill
Andrew Chinich Executive Producer
Matthijs Van Heijningen Director
Lindsay Myers Producer
Doug Fallon Creative Director
Steve Fogel Creative Director
Beth Culley Account Director
Anna Pogosova Account Supervisor
Scott Howard Executive Producer
Donald Taylor Producer
Joost Van Gelder Director of Photography
Gavin Cutler Editor
Ryan Steele Edit Assist
Sean Costelloe Head of Production
Charlotte Arnold Senior Producer
Christa Cox Producer
Gavin Wellsman Shoot Supervisor
Jeffrey Dates Shoot Supervisor/3D Artist
Joji Tsuruga Shoot Supervisor/3D Artist
Emily Bloom Shoot Supervisor
Iwan Zwarts 2D Lead Artist
Liz Berndt 2D Artist
Alex Dreiblatt 2D Artist
John Mangia 2D Artist
Jimmy Gass 3D Artist
Mike Dunkley 3D Artist
Ryan Coster 3D Artist
Yong Chang Kim 3D Artist
Nick Couret-Chailoux 3D Artist
Greg Gangemi 3D Artist
Santosh Saillesh 3D Artist
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