The concept was to create a video-driven site that had strong individual narratives as the focus of the site. The idea was to highlight six of the most popular activities in women’s fitness, and shoot vignettes of each activity, presented in a chronological order from dawn to dusk.
Women's Fitness 2014
To include shoppable features, Viget decided to incoporate hexagonal product tiles over the video vignettes. These tiles would allow visitors to not only see detailed views of the product material, color and construction but also watch the products in action and easily share the content.
Viget created a branded e-commerce experience that builds a narrative around the fitness lifestyles of women in an innovative and interactive format. The interactive hexagonal shapes leads to a unique UI and shareable content complete with e-commerce.