Because virtually every page features full-screen product video, Viget needed to make sure they started with content that met their narrative and technical needs. Storyboarding the entire site along with collaboration with the film production team put Viget ahead of the game when it came time to build out the site.
To expand on the shoppable feature, Viget integrated an emotional narrative toward the site with providing each product its own full-screen video. These individual videos allow visitors to not only see detailed views of the material, color and construction but also watch the items in action and on runners.
With this branded e-commerce experience, Viget discovered that it's possible to combine the drama and story of a video narrative with the interactive content of a consumer product site. This discovery creates a new online experience that seamlessly melds emotional brand storytelling with e-commerce shopability.