The spot features Thomas, a graphic novelist who finds inspiration anywhere. Starting with dozens of sketches, MPC worked on giving each character personality through life-like qualities and vitality.
Thomas and the Alternate Universe
MPC’s philosophy going into this was that the more details they added, the more believable the piece would be. Each scene was filmed with real models that were replaced by CGI in post-production. This gave MPC the ability to play off the model’s facial expressions and body language.
In the final spot, we meet Thomas, a graphic novelist protagonist and "creator of an alternate universe". Directed by Bjoern Ruehmann.