The goal for the campaign was to portray Eristoff Red as the "most energetic drink to kick off your night". Next to an awareness campaign via traditional media, Famous teamed up with Lab101 and Design Is Dead to engage partygoers with an interactive 3D game.
Eristoff - Decode the Night
Projected on the wall of a tall building in Ghent, the game consisted of 3 parts: a projection calibration tool to calibrate the building mesh vertices and projection matrix, game software and iPad software.
The close cooperation between Famous, Labs101 and Design Is Dead lead to great results. With iPad in hand, gamers enjoyed the breathtaking experience playing on the wall of a building thanks to 3D mapping and interactive special effects.