The idea started when Cinesite wanted to update its animation reel. To do this quickly, they brought in Alvise to direct a new spot and together with Eamonn from Cinesite they put together initial concepts and storyboards.
Using high resolution images of actual moonscapes and astronauts the team sculpted a 3D model of the lunar surface in Mudbox. The astronauts and monster were created in Maya where they added custom controls to bulge and jiggle the monsters muscles. This meant that every time he punched the ground or took a step, the audience would feel his weight, even though on the moon it would probably not react that way. The final composition was completed in Nuke.
Cinesite didn’t work on the project exclusively but fitted it in among their other production work. It took 7 months to complete the spot that truly showcases what Cinesite can do.