Although the Challenger world is computer generated, the brief was to create a completely handcrafted feel. To ensure that the visuals remained authentic, much of the design process was carried out with pencil sketches and real origami props. All character animation was done on doubles (12fps) to mimic stop motion technique.
Challenger Paper Campaign
Great care was taken with the lighting and cinematography. The lighting fixtures duplicated real world equivalents such as Readheads and Kinos. The lighting style was stripped down and contrasted to add drama and help guide the viewer's eye to the action.
In the final rendered images, light passes through translucent sheets of newspaper just as it would in real life. The lens properties were crafted, so the world appears in narrow focus as though filmed through a 1970s era anamorphic lens. Final compositing was completed in Flame.