Interactive

Cannes Lions 2014 Galas Experiences

Zoic Studios
Creative Director
Head of Production/Executive Producer
Executive Producer
VFX Supervisor/Technical Director
CG Supervisor
3+ Team Members
GMUNK 7 R.V. 9 P.T. 8 V.M.H. 7 J.M. 8 M.P. 7 G.R. 9 F.A. 9 D.B. 8 A.J. 7 Creative 7.9 GMUNK 7 R.V. 8 P.T. 8.2 V.M.H. 7.5 J.M. 7 M.P. 6 G.R. 7 F.A. 7.8 D.B. 7 A.J. 5 Design 7.1 GMUNK 8 R.V. 8 P.T. 8.5 V.M.H. 8.5 J.M. 7.5 M.P. 7 G.R. 8.5 F.A. 8.5 D.B. 8 A.J. 6 Craft 7.9 GMUNK 7.3 R.V. 8.3 P.T. 8.2 V.M.H. 7.7 J.M. 7.5 M.P. 6.7 G.R. 8.2 F.A. 8.4 D.B. 7.7 A.J. 6 Total 7.6
Zoic Studios worked with Leo Burnett Chicago to create a dramatic Chimera utilizing the real-time rendering power of the Unreal 4 game engine combined with data captured from XSens motion suit.
The Concept

For the 2014 Cannes Lions Festival , Zoic Studios was asked to create never before seen experiential visuals for the festival’s official opening and closing galas. Since the event themes of fire and ice were chosen, a fire and ice inspired design deck was created to identify the direction of the final characters that would use game engine technology to perform live on large projection screens.

Design references for the 'fire' chimera character.
Design references for the 'ice' chimera character.
The Production

To make the characters move, Zoic collaborated with XSens, utilizing their motion capture suit. The final components of the experience were brought together by Zoic's games and technology group in the latest Epic Unreal Engine. The team developed unique software components and configuring a computer capable of rendering all the detail in a full HD resolution at more than 30 frames per second.

Unreal Engine 4 was used for creating the mythical creature.
Final

Custom software developed by Zoic enabled the live connection between a dancer wearing an XSens motion capture suit and the digital creature, animating the lioness creature in real-time reaction to the dancer's moves. Special moves and controls were built that allowed the dancer to trigger events like particle explosions and flamethrower-like effects as she danced to the music of stars like Ne-Yo.

Real-time ice chimera animation experience at the 2014 Cannes Lions closing gala
Zoic Studios Executive Producer Matt Thunell with dancer in Xsens motion capture suit.
Making of Video
Client
Cannes Lions
Credits
Creative Director Juan Woodbury
Head of Production/Executive Producer Ian Unterreiner
Executive Producer Matt Thunell
VFX Supervisor/Technical Director Paulus Bannink
CG Supervisor Derek Crosby
Art Director Casey Hupke
CG Arist Shamus McGlynn
Executive Creative Director Chris Jones
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