Motion

British Film Institute - Film is Fragile

By:
Carl Addy
GMUNK 9 D.S.H. 9 J.S. 8 HOUSE 8 B.R. 8.5 V.M.H. 9.5 P.T. 8.2 A.M. 10 J.M. 9 N.L. 8.5 Creative 8.8 GMUNK 8 D.S.H. 7 J.S. 8 HOUSE 8 B.R. 8.5 V.M.H. 9 P.T. 8.9 A.M. 9 J.M. 8.5 N.L. 8 Design 8.3 GMUNK 9 D.S.H. 8 J.S. 8 HOUSE 8 B.R. 8.5 V.M.H. 9.5 P.T. 9 A.M. 8.5 J.M. 8.5 N.L. 8.5 Craft 8.6 GMUNK 8.7 D.S.H. 8 J.S. 8 HOUSE 8 B.R. 8.5 V.M.H. 9.3 P.T. 8.7 A.M. 9.2 J.M. 8.7 N.L. 8.3 Total 8.5
Mill+ and the BFI have collaborated to create a thought-provoking new film ‘Film is Fragile’, encouraging people to support and donate to the cause of preserving and restoring the national film collection which has been looked after by the BFI National Archive since 1933.
The Concept

Mill+ were offered an open brief to create the concept and direct the fundraising film encapsulating the BFI’s mission, whilst also demonstrating our shared passion for the preservation and promotion of film within the UK.

The concept behind the fundraising film plays on the idea that stories, not just films, deserve to be preserved; encouraging the viewer to imagine their favourite films literally being burnt before their very eyes. “The concept for this film isn’t simply about the preservation of the physical celluloid but, more importantly, it is about the protection and sanctity of the soul of film, which is storytelling.”

The Production

Carl goes on to explain the challenges of this exciting brief, “Our biggest challenge was getting clearance on such a wide range of footage, it was a mammoth research task as we needed to trawl through so much footage. It was like piecing together a giant jigsaw puzzle using footage from some of the best films in British cinema.

Final

The film features a montage of numerous clips from classics to cult favourites and contemporary cinema; referencing the BFI’s role in supporting emerging British talent and film culture as a whole.

Client
British Film Institute
Credits
Carl Addy Mill+ Director
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