A host on in-camera FX were tested using a scale model of the i8 to help define the project. Motion control, light animation, and live optical FX would all be involved.
BMW: i8 Illumination
This project was realized entirely with in-camera visual effects, without any computer-generated imagery. At his FX WRX in Brooklyn, Chris and team developed optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8 while it remained completely stationary.
The finished work was featured on BMW USA's online channels, social media, dealership kiosks, and as large-format print art. The film was also presented at the Los Angeles Auto Show and as part of the "How It's Made: Dream Car Special" on Discovery Science Channel.