Motion

BMW: i8 Illumination

By:
Christopher Webb
Christopher Webb
Mark Bracamonte
Neil Moreno
BMW of North America
National Marketing
13+ Team Members
A.J. 10 A.M. 8 D.B. 9 D.S.H. 10 F.A. 8 G.R. 9 GMUNK 9 J.S. 7 M.P. 8 M.S. 9 Creative 8.7 A.J. 8 A.M. 9 D.B. 8 D.S.H. 7 F.A. 7 G.R. 9 GMUNK 9 J.S. 9 M.P. 10 M.S. 7 Design 8.3 A.J. 9 A.M. 9 D.B. 9 D.S.H. 9 F.A. 8 G.R. 9 GMUNK 9 J.S. 6 M.P. 10 M.S. 10 Craft 8.8 A.J. 9 A.M. 8.7 D.B. 8.7 D.S.H. 8.7 F.A. 7.7 G.R. 9 GMUNK 9 J.S. 7.3 M.P. 9.3 M.S. 8.7 Total 8.6
Cinematographer / technical director Christopher Webb and his team sought to capture the essence of BMW's i8 in this mood film titled i8 Illumination.
The Concept

A host on in-camera FX were tested using a scale model of the i8 to help define the project. Motion control, light animation, and live optical FX would all be involved.

The Production

This project was realized entirely with in-camera visual effects, without any computer-generated imagery. At his FX WRX in Brooklyn, Chris and team developed optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8 while it remained completely stationary.

Final

The finished work was featured on BMW USA's online channels, social media, dealership kiosks, and as large-format print art. The film was also presented at the Los Angeles Auto Show and as part of the "How It's Made: Dream Car Special" on Discovery Science Channel.

BMW: i8 ILLUMINATION
Making of Video
Client
BMW North America
Credits
Christopher Webb Cinematographer / VFX Technical Director
Mark Bracamonte Assistant Director
Neil Moreno Executive Producer
BMW of North America Executive Producer
National Marketing Executive Producer
Graceann Dorse Producer
Jessica Schoen Editor
Tom Porter Music
The Brigade Digital Post
Oliver Jevremov Colorist
Dave Brickley AC / DIT
Tom Cryan Motion Control
Angela Abel VFX Camera Asst
Tim Curtin Gaffer
Dan Torres Key Grip
Daniel Jusino Grip Swing
Mark Sasahara Custom LED Lights
Lizette Gesuden BTS Videographer
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