Graphic Design

BMW Dome Experience

By:
Leviathan
Bradon Webb
Ellen Schopler
Andrew Butterworth and Nate Davies
Anthony Malagutti
Zach LaPlante
6+ Team Members
Leviathan was brought on to create a 'BMW Dome Experience' installation coinciding with car enthusiasts' rare opportunity to interact with and even drive over 80 luxury vehicles for BMW's Ultimate Driving Experience event.
The Concept

Given BMW's partnership with audio manufacturer Harman Kardon, the team came up with the idea of creating a co-branded experience.

The Production

Using an inflatable projection dome as a weatherproof theater, Leviathan created an immersive content installation featuring stunning 360° projected dome content and 7.1 surround sound.

The team created the 2D dome scale animation and shot all live action shots.
Final

BMW and Harman Kardon were both integrated equally and seamlessly into the concept, which served to excite, inspire and educate visiting consumers.

Designed to tour throughout the year, this experience would hit 8 cities over 74 days, reaching thousands of attendees nationwide.
After their experience in the dome, attendees would get to test drive the cars.
Making of Video
Client
BMW
Credits
Bradon Webb Creative Director
Ellen Schopler Producer
Andrew Butterworth and Nate Davies 3D Animation, Lighting, and Render
Anthony Malagutti 3D Animation, Render, and Composite
Zach LaPlante 3D Modeling, Animation, Lighting and Render
David Brodeur 2D Design & Animation, 3D Animation
Mike LaHood Editor
Mike Coon and Michael Tello Storyboard Artists
Jason White Executive Creative Director
Chad Hutson Executive Producer
Tobias Mattner 2D Dome Scale animation and Live Action Racetrack
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