Pre-planning and using intelligent creative solutions enabled them to produce this quirky and fun animation, while meeting the fast deadline to air on French TV early this Summer. The transition from the live action to the animated world was the most challenging aspect of the spot. The client referred to this as the “money shot.” Careful planning was needed to make sure they captured the appropriate movement for their transition. By pre-visualizing the spot, they were able to lock down timings and lay out a guide before they shot the live action scenes and progressed to animation.
Ben & Jerry’s - Broadcast Campaign
Within the confines of a tight budget, they applied several intelligent solutions to produce content with high production value. They used their 3D rendered environment and props to build complex scenes in a 2D animation package. This gave them the flexibility to meet the tight deadline, while giving the spot multiple dimensions.
TaylorJames did a considerable amount of compositing for the intro and outro scenes. This included keying hand holding the ice cream, compositing over stock background plates and adding effects. Handling the production from concept to finish, they completed editing in Adobe Premiere and color correction and treatment in After Effects.