The design of the app was defined by bold typography and experimental visuals integrated with the core features of Apple's iOS, which together provide a fresh introduction to each award category. The visuals feature a composition of wax statues, with a replica of the famous stencil award as the centrepiece, surrounded by industry-related objects such as a retro Apple computer, a Pantone book and a take-away coffee cup.
The real-world wax objects were melted, allowing the colour of the award to blend with the others. The footage of that process was then played in reverse, giving the impression of all objects rising simultaneously with the pencil to represent the process of creation - from scratch to an award winner.
This project provided an opportunity to spread the Future Buro team's creative wings. Wax, paint, silicon, 3D software and a 3D printer all played a part, along with the regular tools of a digital studio. The end result was a harmonious blend of old and new.