The captivating film, directed by Mill+’s Andrew Proctor, sees Audi’s iconic R8 model giving birth to the new sleek RS3 Sportback in a futuristic and atmospheric birthing chamber. The Mill's in-house VFX concept design team was involved at every stage from concept to final execution.
Audi - Birth
The ad was created entirely in CG and no actual cars appear in the film. The spot was a first for Audi, created entirely from CAD data. It took the team just nine weeks to create the powerful spot.
The Mill team of VFX artists carefully crafted the cars and environment entirely in CG to help create a powerful, mechanical and organic spot.