Motion

Audi - Birth

By:
GMUNK 8 R.V. 8.5 P.T. 7.8 V.M.H. 9 J.M. 8 M.P. 8.5 G.R. 9 F.A. 9 D.B. 9 A.J. 9 Creative 8.6 GMUNK 10 R.V. 9 P.T. 8 V.M.H. 9 J.M. 9 M.P. 8 G.R. 9.5 F.A. 9 D.B. 10 A.J. 10 Design 9.2 GMUNK 10 R.V. 9.5 P.T. 9 V.M.H. 9 J.M. 9.5 M.P. 8.5 G.R. 9.5 F.A. 9.5 D.B. 9 A.J. 10 Craft 9.4 GMUNK 9.3 R.V. 9 P.T. 8.3 V.M.H. 9 J.M. 8.8 M.P. 8.3 G.R. 9.3 F.A. 9.2 D.B. 9.3 A.J. 9.7 Total 9
Mill+ worked in close collaboration with BBH to push the boundaries of VFX, creating a fully CG commercial for Audi’s ‘Birth’. The task was to find a confident, bold and exciting way to tell the story of these legendary Audi Sport models.
The Concept

The captivating film, directed by Mill+’s Andrew Proctor, sees Audi’s iconic R8 model giving birth to the new sleek RS3 Sportback in a futuristic and atmospheric birthing chamber. The Mill's in-house VFX concept design team was involved at every stage from concept to final execution.

Style frames.
Concept Imagery
The Production

The ad was created entirely in CG and no actual cars appear in the film. The spot was a first for Audi, created entirely from CAD data. It took the team just nine weeks to create the powerful spot.

The components of both supercars were reproduced precisely.
Final

The Mill team of VFX artists carefully crafted the cars and environment entirely in CG to help create a powerful, mechanical and organic spot.

Client
Mill+
Credits
Andrew Proctor Director Adriane Scott-Kemp Producer
Victor Jory Editor
Gemma Humphries Executive VFX Producer
Gianluca Di Marco 2D Lead Artist
Michael Chapman 3D Lead Artist
Stefan Susemihl 2D Artists
Olivia O'Neil 2D Artists
Matt (Wispy) Clarke 2D Artists
James Pratt 2D Artists
Sergio Xisto 3D Artists
Philip Maddock 3D Artists
Adam Darrah 3D Artists
James Mulholland 3D Artists
David Hempstead 3D Artists
Chris Hutchinson 3D Artists
Dan Moller 3D Artists
Ciaran Moloney 3D Artists
Matthew Kavanaugh 3D Artists
Emanual Strixner 3D Artists
Tom Raynor 3D Artists
Arthur Larsen 3D Artists
Ian Baxter 3D Artists
Alex Caldow Concept Artist
Matthew Osborne Colourist
Will Cohen @ String & Tins Sound Design/Music
Sam Brock Sound Producer
BBH Agency
Davud Karbassioun Producer
Ian Heartfield Creative Director
Dominic Goldman Creatives
Rupert Sanders @MJZ Creative Consultant
Jen Wood Assistant Producer
Will Lion Strategy Director
Polly McMorrow Business Lead
Stephen Jones Team Manager
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