The South Alpine production studio wanted to create a campaign that sticks to the Montblanc motto, “made by hand”. The concept was to use only handcrafted sets and the only limitations stylistically was that the setting needed to tell a story that clearly reflected a beautiful and charming Christmas tale.
A Parisian Winter Tale
Overall, a team of 6 people worked fora total of 2 months to create all of the paper figures and settings. Postproduction later digitally imposed snow using Cinema 4d to finish out the scenes.
South Alpine production company successfully captured Montblanc's motto "made by hand" and told a warming seasonal story using only paper.