Graphic Design

2017 New York City International Auto Show

Dan Forkin
Situation Interactive approached us with a design solution they needed visualized. The concept was that of a sports car cutting through the copy line 'WHAT'S YOUR DRIVE'. They had no materials to work with so we had to either shoot the imagery ourselves, work with stock or render bits in Cinema4D. Ford eventually provided a nice shot of the 2017 GT from above that was used in the final art.
The Concept

Concept was based around a sports car cutting through the copy line 'WHAT'S YOUR DRIVE' and creating the letter I.

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